Virgin Media's Multimillion-Dollar Usain Bolt Ad Campaign Banned

A British watchdog has banned an advertising campaign by Virgin Media which used Usain Bolt because of claims Bolt makes about super-fast broadband, according to The Guardian. The ad campaign, which cost Virgin millions of dollars, showed Bolt, a gold medal-winning Jamaican sprinter, mimicking Virgin's founder to promote the company's goal of doubling broadband Internet speeds. A rival Internet service provider, BT, complained to the Advertising Standards Authority, or ASA, about Bolt saying "bye-bye buffering."

Source: http://ectnews.com.feedsportal.com/c/34520/f/632000/s/21b50062/l/0L0Stechnewsworld0N0Crsstory0C75730A0Bhtml/story01.htm

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